Stimulus – something that motivates a person or group to act.
Insight – a deep understanding of a person or group.
Recognizing both the rational and emotional factors that motivate your audience is crucial to success. StimSight Research helps you make better informed decisions by delivering data-driven insights using a wide range of qualitative and quantitative opinion research methods. From voters and clients to general populations and niche markets, our expertise spans a variety of populations and research questions. Whether you need to gauge public opinion on an emerging issue, collect feedback from internal teams, assess the performance of a consumer service or public program, or explore long-term trends among specific demographic groups, StimSight Research delivers meaningful, actionable results.
StimSight Research delivers more than just high-quality data — we provide the critical context and strategic guidance needed to translate findings into actionable strategies.
StimSight Research‘s unique approach focuses on uncovering the true drivers — emotional as well as rational — behind people’s attitudes and behaviors.
StimSight Research is led by Patrick Murray, a recognized leader in opinion research with 30 years of experience and a background in political psychology.