Stimulus – something that motivates a person to act.
Insight – a deep understanding of a person or group.
Recognizing what really motivates your audience is the key to success. StimSight Research helps you make better informed decisions by delivering data-driven insights using both qualitative and quantitative methods in opinion research. From voters and clients to general populations and niche markets, our expertise spans a variety of populations and research questions. Whether you’re gauging public opinion on an emerging issue, collecting feedback from internal teams, assessing the performance of a service or public program, or exploring trends among specific demographic groups, our approach delivers meaningful, actionable results.
StimSight Research delivers more than just high-quality data — it provides the critical context needed to translate findings into actionable strategies.
The StimSight Research approach focuses on uncovering the true drivers — emotional and psychological, as well as rational — behind people’s motivations.
StimSight Research is led by Patrick Murray, a recognized leader in opinion research with 30 years of experience in the field.