Stimulus – something that motivates a person or group to act.
Insight – a deep understanding of a person or group.
Recognizing both the rational and emotional factors that motivate your audience is crucial to success. With an award-winning approach, StimSight Research helps you make better informed decisions by delivering data-driven insights using a wide range of qualitative and quantitative opinion research methods. From voters and clients to general populations and niche markets, our expertise spans a variety of populations and research questions. Whether you need to identify key voter mobilization targets, gauge public opinion on an emerging issue, track reputational concerns, collect feedback from internal teams, assess the performance of a consumer service or public program, or explore long-term trends among specific demographic groups, StimSight Research delivers meaningful, actionable results.
“There’s a reason Patrick Murray is the big name in New Jersey polling — he pretty much nailed the primary a month out.”
Jacob Rubashkin, Inside Elections, June 2025
StimSight Research delivers more than just high-quality data — we provide the critical context and strategic guidance needed to translate findings into actionable strategies.
StimSight Research‘s unique approach focuses on uncovering the true drivers — emotional as well as rational — behind people’s attitudes and behaviors.
StimSight Research is led by Patrick Murray, a recognized leader in opinion research with 30 years of experience and a background in political psychology.