Services

Asking the right audience the right questions to deliver accurate data that informs your next move.

Surveys and Polls

StimSight Research conducts both large- and small-scale surveys when you need to know HOW MANY hold a certain opinion or HOW MUCH behavior can be activated.

  • Online surveys: Scalable surveys conducted through digital platforms, allows for use of audio/video content and more complex question design.
  • Telephone surveys: Personal and structured interviews conducted with a live interviewer.
  • Mixed mode surveys: Combination of live caller, text, and online surveys to more efficiently reach diverse populations.
  • Mail surveys: Traditional but effective for reaching very specific demographic groups with written questionnaires.
  • Panel surveys: Recurring surveys conducted with targeted participants to measure individual-level change over time.
  • Intercept & exit surveys: On-the-spot surveys conducted at specific locations or immediately after an event to capture fresh, top-of-mind feedback.
  • Segmentation studies: Designed to identify and understand the discrete groups that make up a diverse constituency.
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Qualitative Research

StimSight Research has experience with a wide range of qualitative methods that tap into the WHY behind people’s thoughts, decisions and behaviors. These approaches go beyond numbers to capture rich, detailed feedback including important non-verbal cues. Our qualitative research services can help develop strategies that will improve communication with your target audience.

  • Focus groups: Guided discussions with small groups to uncover collective opinions and reactions in a dynamic conversational format. These groups can generate fresh ideas and provide a reality check on concepts in real time.
  • In-depth ethnographic interviews: One-on-one conversations, either in person or virtual, allow us to dive deeper into personal narratives that tap into the emotional roots of attitudes and behavior.
  • Online discussion boards: Virtual forums with targeted participants who engage with ongoing stimuli over a number of days, offering a cost-effective way to test and refine messages in a short period of time.
  • Dial groups: Measure real-time reactions and opinions, especially for stimuli like speeches, advertisements and media content.
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Strategic Guidance

Each audience is motivated by a set of factors that are not always apparent, even to the individuals themselves. The StimSight Research approach delves into both the rational and emotional stimuli at the core of people’s attitudes and behaviors, offering insights that are crucial to your success.

  • Constituents: Gain feedback on your programs to enhance satisfaction and improve service delivery.
  • Employees: Assess workplace engagement, gather opinions on company policies or understand team dynamics.
  • General public: Capture public opinion on societal issues, market trends, or community needs.
  • Specific demographics: Dive into the preferences and behaviors of targeted age groups, geographic regions, or cultural communities.
  • Stakeholders: Gather insights from policymakers, partners, or investors to align with shared goals.
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Our mission:

StimSight Research goes beyond traditional polling methods to reveal the intrinsic motivations behind attitudes and behaviors, providing clients with actionable insights and strategic guidance on the individual decision-making process.