Asking the right audience the right questions to deliver accurate data that informs your next move.

  • Online surveys: Scalable surveys conducted through digital platforms, allows for use of audio/video content and more complex question design.
  • Telephone surveys: Personal and structured interviews conducted with a live interviewer.
  • Mixed mode surveys: Combination of live caller, text, and online surveys to more efficiently reach diverse populations.
  • Mail surveys: Traditional but effective for reaching very specific demographic groups with written questionnaires.
  • Panel surveys: Recurring surveys conducted with targeted participants to measure individual-level change over time.
  • Intercept & exit surveys: On-the-spot surveys conducted at specific locations or immediately after an event to capture fresh, top-of-mind feedback.
  • Segmentation studies: Designed to identify and understand the discrete groups that make up a diverse constituency.
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  • Focus groups: Guided discussions with small groups to uncover collective opinions and reactions in a dynamic conversational format. These groups can generate fresh ideas and provide a reality check on concepts in real time.
  • In-depth ethnographic interviews: One-on-one conversations, either in person or virtual, allow us to dive deeper into personal narratives that tap into the emotional roots of attitudes and behavior.
  • Online discussion boards: Virtual forums with targeted participants who engage with ongoing stimuli over a number of days, offering a cost-effective way to test and refine messages in a short period of time.
  • Dial groups: Measure real-time reactions and opinions, especially for stimuli like speeches, advertisements and media content.
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  • Constituents: Gain feedback on your programs to enhance satisfaction and improve service delivery.
  • Employees: Assess workplace engagement, gather opinions on company policies or understand team dynamics.
  • General public: Capture public opinion on societal issues, market trends, or community needs.
  • Specific demographics: Dive into the preferences and behaviors of targeted age groups, geographic regions, or cultural communities.
  • Stakeholders: Gather insights from policymakers, partners, or investors to align with shared goals.
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